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How 'Tired' Are Your Feet?
The story began with a broken sandal. First problem. Clearly what was needed was a new (and better) pair.
In 2004, we noticed another problem. Tires. In Indonesia, the sheer number of them, their environmental burden and the lack of innovation around repurposing them meant the problem was dire.
Quite simply, we produce Indosoles – hand-made soles using old tire scraps. The original pair was a testament to Indonesia’s craftsmanship and creative energy. And they sparked an idea: what if we could create change through design?
We saw a need for a product that was at once sustainable, comfortable and beautiful. It needed to be thoughtful from every angle, crafted with purpose – a step towards a brighter world. As we continued to investigate, we turned to the cycles of nature for inspiration and came up with what we believe is the perfect sandal.
Our researchers experimented with existing tire material, breaking it down to rebuild the rubber from scratch. Through this process, we discovered our own Sole Engineered Tire Technology (SETT®) that pulverizes tires into a fine powder, which is reset to form our soles. It’s malleable, resourceful and revolutionary for an industry reliant on rubber. And we’re proud of that.
Our sandals have saved over 100,000 tires from landfills. Over the past decade, we’ve spread our roots from Bali and San Francisco to over 25 countries worldwide.
We are now a Certified B Corporation and, most importantly, our product is worn by thinking human beings all around the globe.
Our mission is to create consciousness through footwear, and to spread positivity by being thoughtful in everything that we do. Change your footprint.