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Iwani: Leading the Way in Sustainable Skincare envolving Community of Lombok and wider

Iwani Cosmetics, spearheaded by visionary Iwin, is not just about skincare—it's a movement for sustainability and community upliftment. By sourcing ingredients locally, Iwani not only ensures top-quality products but also empowers communities across Indonesia through job creation.

But impact of her company transcends skincare. From coral conservation to free medical check-ups in West Lombok, Iwani demonstrates a commitment to environmental stewardship and community welfare. Additionally, through education and food sharing programs, she addresses social challenges, embodying a holistic approach to responsibility.

In a world craving conscious consumerism, Iwani sets a new standard, proving that beauty and sustainability can go hand in hand, creating a brighter future for all. And, yes, she does it all from Lombok.

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Where did your inspiration come from? 

Inspiration stems from a personal journey of overcoming insomnia and the dependency on sleeping pills back in 2017. Seeking solace in natural soap making, I delved into crafting products, eventually leading to the creation of our best-selling product Reef Safe Sunscreen.

It was during this time, amidst battling sleepless nights, that I came across the devastating coral bleaching events in Hawaii. It sparked a crucial question: Do we wait until our own reefs suffer a similar fate, or do we take proactive measures to prevent such destruction? For Iwani, the answer was clear: prevention.

Thus, our commitment to coral conservation and environmental protection was born. Every product crafted by Iwani is not just about skincare; it's about preserving our delicate ecosystems and ensuring a sustainable future for generations to come.

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How did you get started

Following our dedication to environmental protection and community empowerment, Iwani has grown exponentially. We've established our own manufacturing facility, where we meticulously produce over 270 products. Our commitment to quality has propelled us onto the global stage, with exports reaching destinations like the Netherlands and Germany.

Moreover, we're proud to announce our partnerships with esteemed establishments such as Sheraton SPA and Kalandara Resort, among many others. As official suppliers, we continue to share our vision of holistic skincare and sustainable practices with discerning clientele worldwide.

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Your skincare is really plantbased . What materials do you use? 

The heart of our products lies in the rich tapestry of Indonesia's diverse landscapes and cultures. From the lush fields of North Lombok, we source our premium coconut oil. The pristine salt of Bima, East, and West Lombok adds a touch of purity to our formulations. Beeswax, harvested with care, comes from the fertile lands of Sumbawa and Sulawesi islands, while the luxurious illipe butter is a gift from the skilled hands of the Dayak Tribe in the Borneo Rainforest. Each ingredient tells a story of tradition, sustainability, and the vibrant spirit of our nation.

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Have you always cared about the planet?

Yes.

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How are you helping others think differently? 

We challenge conventional thinking by demonstrating that skincare isn't just about beauty; it's about fostering positive change in communities and the environment. Through our initiatives in coral conservation, community empowerment, and sustainable sourcing, we encourage others to view skincare as a gateway to social and environmental responsibility. By showcasing the interconnectedness of our actions and their impact, we inspire individuals to rethink their approach to skincare and embrace a holistic perspective that benefits not only themselves but also the world around them.

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How are you changing minds?

 We're changing minds by exemplifying the power of conscious consumerism. Through our transparent practices, ethical sourcing, and impactful initiatives, we're reshaping perceptions about skincare. By showcasing the tangible difference that mindful choices can make in communities and ecosystems, we're inspiring individuals to reevaluate their purchasing decisions and prioritize brands that align with their values. Ultimately, by demonstrating the potential for positive change through skincare, we're catalyzing a shift towards a more sustainable and socially responsible future.

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What advice can you give to others who are interested in starting their own sustainable business?

Start by defining a clear mission and values that prioritize sustainability. Research your market thoroughly, and develop a detailed plan that integrates sustainability into every aspect of your business. Build partnerships with like-minded organizations, educate your customers about your sustainability efforts, and stay adaptable to evolving trends and technologies. Measure your impact regularly to track progress and identify areas for improvement.

When you choose our products, you're not just investing in skincare; you're supporting local suppliers, championing nature conservation, facilitating health checks, and promoting education. Your purchase is a powerful statement of support for these vital initiatives.

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Next Market: Find iwani at the next Lombok Eco Market – see market schedule at www.lombokecofleamarket.com

IWANI Instagram: @iwani.id

IWANI  Facebook: @iwani.id

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